I ♥ the cluetrain manifesto

Måske er jeg som sædvanlig bagefter: men jeg har lige opdaget the cluetrain manifesto - og det er da for genialt!

De starter sådan her:
“A powerful global conversation has begun. Through the Internet, people are discovering and inventing new ways to share relevant knowledge with blinding speed. As a direct result, markets are getting smarter—and getting smarter faster than most companies.
These markets are conversations. Their members communicate in language that is natural, open, honest, direct, funny and often shocking. Whether explaining or complaining, joking or serious, the human voice is unmistakably genuine. It can’t be faked.
Most corporations, on the other hand, only know how to talk in the soothing, humorless monotone of the mission statement, marketing brochure, and your-call-is-important-to-us busy signal.”

og så kommer de 95 teser om, hvordan markedet har ændret sig – og ændrer verden – læs det!